Killing the Thirst

Thirst is the mind killer.  Thirst is the vector through which the parasite gets into you, turning you into another zombified pod person.  Ideological purity ain’t worth a damn if you’re enslaved to your lusts; if anything, ideological purity makes it worse, functioning as a hardened shell that allows the wound to fester out of the light and away from fresh air.

Matt Forney writes about this in his latest article, “How Women Subvert Political Movements“.

I’ve seen the exact same pattern play out multiple times over the course of my lifetime and nothing ever changes. A movement/subculture gets some traction, women start flooding in to virtue signal, the men buy it hook, line and sinker, and the whole thing devolves into white-knighting and backstabbing. Years ago, I watched as the manosphere—which once was important enough to merit a hit piece from ABC—was gradually infiltrated by “red pill women” who spent their free time penning fap material for soi-disant alpha males.

Thirsty men are useless men.  At best, they’ll dissipate their energies pursuing mindless hedonism, while exposing themselves to moral and existential risk.  STDs, paternity suits, compromising photographs.  At worst, they’ll fall entirely under the glamour of faux feminine virtue, betraying their brothers and sacrificing the movement for the sake of the crawling back into the conforting world of the womb.

So what is thirst exactly?  How does it differ from the virile instinct?  Vox Day posted a picture that neatly sums this up.

Let’s step back from sex for a moment, and consider consumerism.

The core mechanic of Bernays’ method of propagandization is to induce mental illness, and then offer a temporary balm.  He starts out by pointing out your flaws, not to heal them but to exacerbate them.  A good therapist will analyze you and suggest “Perhaps this maladaptive behaviour stems from such and such trauma?  Can we examine this, and work out better solutions?” Bernays, on the other hand, prods at your weak spots to exploit them.  Perhaps your house is somewhat disordered; you lack the respect and admiration of your peers; or you harbour some form of subversive desire.  Rather than focusing on what you have, and what you can do with it – and recognizing the long-term consequences of pursuing perversities – Bernays wants you focusing on what you don’t have.  He wants you feeling envious in the present, and he wants your future to be nothing but a daydream.

He turns reality into a pathology, which can only be cured by the panacea he offers.  It is an internalized form of the Hegellian dialectic; this problem (which we just manufactured by twisting human nature) can only be solved by this object (which existed long before we ‘figured out’ what your problem was).  At its most basic, we have TV commercials from Levis and Mazda; “You aren’t popular!” we’re told – which is true.  Nobody is 100% popular, any more than you can point towards somebody who is 100% tall (and if they’re too tall, they’re not 100% average).  This is normal, it shouldn’t be a problem, but through the marketer’s craft it becomes a problem; a personality flaw.  And the etiology of this flaw?  The underlying pathology that renders you less than 100% popular?  A chemical imbalance in the brain.  In this case, the missing chemical is a new pair of Levis, or a cool Mazda 3.  Return three months later to refill your prescription.

That’s marketing at its most basic; on the deeper level it combines the Eros and Thanatos impulses; self destruction through sex and suicide.  Feel like your life is out of control?  Lose yourself in mindless hedonism.  Mortgage your future through easy credit.  Embrace your debilitating addiction.  This is why suffragettes light up “Freedom Torches”; because God didn’t give them a penis.  This is why men pay for the VIP lounge; because God didn’t give them a wife.

The dialectic of marketing is the dialectic of drugs.  Your life sucks because you have no ambition?  Smoke some weed to further erode that ambition.  You hate yourself because of what you did last night?  Pop some ecstasy so you’ll do something even worse.

This dialectic might have started as propaganda and marketing, but in today’s world it’s become the universal metric.  Politics – both mainstream and alternative – operate on these principles. “Is your life not turning out the way you want it to?  Blame the Jews!  Blame the Whites!  Blame the 1%!”  Thesis and Antithesis start to blur together, and any causative direction is lost.  Black Lives Matter and White Nationalism are wedded at the hip; Feminism and Antifeminism are both equally virulent cults of personality.  The alcoholic gets fired from his job because he shows up drunk; ergo, he goes and buys another drink.

It’s worth considering that in the 1800s our society was awash in alcohol, opium, and cocaine – and we certainly had a lot more health problems as a result of all this – but one thing we didn’t have (at least not to the same extent) was addiction.

Let’s consider that poof in the photo above.  Look at the questions he’s answering: “My favourite place to shop?  My style is?  My biggest fashion mistake?”  I submit that if you have a favourite place to shop, then you stopped being a human being a long time ago.

Thirst is just another one of these addictions.  Whether it’s pornography, the blue scenes on HBO, or merely an advertisement for “Spring Break Mexico Edition!” – it trains you to expect a world of impossible excess; a daydream which can never be realized.

Your present becomes ‘sexual inadequacy’; your future is you becoming a 1 dimensional stud.  Even when you find sexual congress, you don’t enjoy it because the whole time you’re comparing yourself to the image you got from the TV; and it makes no matter whether you’re a PUA hedonist or a Traditional Man looking for a Red Pill Wife.  So long as you’re operating on this dialectic, you’re enslaved to a false promise.

Where did you come from?  Where are you right now?  Where are you going?  Break out of the drug addict’s cycle, the narcissistic world of mirrors, and start living your life.  Because if you aren’t living your life – you’re living somebody else’s.