Subliminal Messages in Advertising Part 1

It seems like any time I go out to the bar, I spot some new form of degeneracy and cultural destruction being promoted by the commercials on TV.  I’ve decided to start documenting them on here; one could be an accident, but the endless stream of them is more than a pattern.

I just spotted this commercial from Heinz during a baseball game.  It’s best to watch it with the sound off, since the dialogue is only there to distract you.

Summary:

Man kisses girlfriend on the baseball stadium’s KissCam;
Girlfriend immediately grabs another man (the hotdog vendor) and kisses him;
Man and woman chow down on one of his hot dogs together.

Bonus Level:

Sweet Ketchup versus bitter mustard suggests a reversal of sex roles.

I don’t think I need to explain the symbolism to you; pointing it out should be sufficient.  Remember, the toxicity is in the dosage.  Seeing one of these commercials isn’t going to change you into a raging homosexual, but when children are constantly inundated with these images, the overall effect will be noticeable.  They internalize this as the new normal.

EDIT: As a commenter pointed out, that’s a different “mustard girl” kissing the hot dog vendor (in the narrative of the commercials it’s his ex-girlfriend), but it’s no accident that they’re sharing a “12 incher” together rather than each eating one of their own.  Thanks Anon!

So why are the advertising execs doing this?

Part of the reason is that they hate you.  You, the stupid peon masses that do whatever your told, and never question; they despise you in the same way that a rapist hates his victim.  Your unguarded mind is too tempting for them to resist (or so they tell themselves) and it’s your fault for making them do it.

Another part of the reason is that it works.  Every single one of you is a fallen creature in love with sin.  You lust after ugly pornography, you live vicariously through antiheroes on the silver screen, and deep down you want to rebel against the reality God made.  I know all of this because I’m equally fallen.

So while a commercial showing off how delicious their latest product is might raise awareness, its impact is going to fall short of a commercial that subtly implies something subversive, dark, and sinister.  Part of you loves things that are twisted; they’re just giving you what they want.

Leo M.J. Aurini

Trained as a Historian at McMaster University, and as an Infantry soldier in the Canadian Forces, I'm a Scholar, Author, Film Maker, and a God fearing Catholic, who loves women for their illogical nature.

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7 Responses

  1. Anonymous says:

    The mustard woman that kisses the hotdog appears to be a separate person from the mustard girlfriend though (different bottle, voice, face, no label)? The “reversal of genders” thing really is an annoying trend in advertising though

  2. avraham says:

    Nice essay

  3. Craig says:

    Back in the 1990’s, a cartoon called Ren and Stimpy was overtly homosexual. Other cartoons since have been equally as subversive towards converting heterosexual children into homosexuals: Sponge Bob, Dora the Explorer, Adventure Time, amongst many others.

  4. 'Reality' Doug says:

    Or maybe they are just selling condiments. The fact that there are two distinct mustards makes the entire argument, sorry, not tenable. There is the tenable interpretation of the message that bad girls enamored with phallic dogs (on the cock carousel?) are sluts not worth a good guy. That same message, on the bad side, presents the false dichotomy of good girl or bad girl that, though the fact under patriarchy, is a lie now to facilitate the female having of it all. If you argue cleverly that the second scene is a flashback to mustard girl’s earlier whoring, then you arrive at your point, but the dog was no stud and the bad mustard was no hot babe having it all. If it’s the same post-wall mustard, then she got what she deserved, a positive message for individual accountability and high culture. Of course, Heinz is presenting all other mustard as bad, and in a female personification, which is ultimately something you could praise. As far as the guy happily sharing his hot dog, seriously, if you know what I mean. I don’t see how healthy marriage within civilization could work otherwise. Sometimes a cake is just a cake, and you ought to reassess yourself vis-a-vis philosophy and objectivity. No condiments commercial can save the world, and that is not a worthy goal. If fathers are not cultural caregivers as Da Man, then children don’t get set straight per culture. I saw men choosing what intimacy they wanted with reasonably high standards.

  5. @Doug
    When your radar’s turned up, you occasionally get false positives. That’s why I plan to do this as a series. Some of them might be innocent, but there exists an overall pattern.

  6. 'Reality' Doug says:

    @Davis, I agree false positives happen, and making ‘mistakes’ are not necessarily a mistake but a learning experience. Mistakes that are not catastrophic are something to make repeatedly (a game truth). By peer review we have pretty much analyzed the shit out of that commercial. If you are aspiring to keep people in line with religion, the feelz justify the false positives. I’d rather work toward a nation of philosophers, but that’s just me way out in front or completely wrong about human potential. The fleshboot countdown, if real, is grinding toward the zero marking the epoch deadline. I think there is a pattern. Let’s say you find it. Then what? I don’t see much beyond the I-told-you-so feelz of intellectualism. I heard a black liberal call a conservative white talk show host and say he was against #BLM because it put the police on edge against blacks, and police have guns. What does your buddy say? Oh yah, enjoy the schadenfreude. Presumably liberal gays and Hispanics were removed from the voting bloc that brought in the other that killed them. Etc., etc. The problem becomes the solution. Nature’s way, like it or not. It’s not universal compatibility and togetherness. Tree of liberty, and all that. :) We got problems of survival of the fittest, organization, power grabbing, and I wish you would lose your emotional imperatives respecting creatures as human and put that IQ to pragmatic use for real humans, however many or few actually exist. When the dinosaurs ruled and everyone knew they were the best, that was the time to put money on mammals instead. If you continue down your path, you will be calling for an inquisition, perhaps a counter one, and you will be trying to fix sow’s ear trash instead of letting it burn of its own wages. You will never be appreciated by women or other sheeple. If you appreciate your potential, let them go in your emotions and make your emotions the servant of your reasoning potential. You are not chasing a prize worth having. And here I am not living my real life and staying centered on my potential. Ugh. Gotta go! Later.

  1. July 20, 2016

    […] Subliminal Messages in Advertising Part 1 […]

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